'Hitting whites' means the pixels with the greatest value (greatest 'brightness') are valued at 255,255,255 (meaning they are completely white). This process is not simple - it requires calibrating your monitor (I use Spyder3Utility as it is well-known and calibrates colour efficiently) using a sensor that is placed on your screen and following many instructions. Once this is done you can read pixel values on Premiere Pro (below) to ensure you are hitting whites and it will actually look correct! Unfortunately I cannot show using screen-shots what major difference this process made!
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