David Coultas - Film Trailer Production Article

I came across an online article, shared on the OCR media studies blog. The article is from WordMagazine.co.uk and is on film trailers, written by David Coultas; a film trailer designed and producer. Here are some notes I made on what he wrote:

- Capture the audiences attention in the first ten seconds; this hook needs to be something powerful, action-filled scandalous or relatable
- The first twenty-five seconds or so is called the first act and should set the main characters up and present the diegesis they live in. The second act should show what they are doing, directly appealing the the target audience, and the third act should use elements that appeal to a wider audience
- Include the film's key scenes without giving away the whole story; mystery required to hook the audience
- "There is no such thing as over selling!" Represent the movie as best you can, regardless of how the film really is
- Accentuate the positives, e.g. If the film is disturbing or saddening then describe it as "moving and emotional"

http://ocrmediastudies.weebly.com/uploads/6/0/9/6/6096819/making_movie_trailers.pdf