-Magazine title, big and bold yet usually placed in background, behind subject
--This will require more time for the viewer to work out what the title actually is, thus drawing a lot of attention to the poster
--A slightly hidden title gives the impression the magazine producers assume you know the magazine name - which if you do then you feel slightly flattered
--having the title behind the subject helps make the subject stand out and be noticed more
-Covers are not too complex and do not contain many subjects; this ensures they control where the viewer looks and what impression is made
-Famous actors and film titles used
-Mood is created through a particular motif, often that of the film, to suit the target audience
-Font colour, shape and features are bespoke to the genre to help suit the target audience
-Tag lines, pugs and cover lines used to present and hook viewers to information
-Misc. information such as price and date of press
This magazine cover suits the visual motif the other Star Trek adverts present. It also features the two main characters who are also well-known actors. Special effects such as the circular blue imagery on the characters chest bares connotations of sci-fi, space, outer space and warping; all relevant ideas for the film that would appeal to the target audience.
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