Tuesday, 18 September 2012

Film Posters: Code & Conventions


 Film posters share a goal and visual motif with other adverts made for the same film.
 Here are codes and conventions of film posters:

-Overlayed images, often photographs
-Age certification
-Release date
-Famous actor promotion
-Directors and producers at bottom
-Tagline
-Large title, easy to read and identify, font of title suits motif of poster
-Suggestion of film genre using mise-en-scene and subject relationships
 -Attracts target demographic
-Eye-catching colours than contrast and stand out from where advert will be displayed


          Film poster                                                                   DVD case
 
 Feature length film still
 
These conventions can clearly be seen in use in this poster. This particular poster has an element of symmetry; subjects are often positioned symmetrically to help lead the eye into the centre of the poster where the title typically lies. This poster, along with its other advert counterparts found above, clearly share a visual motif of sci-fi subjects, blue colours and dark elements which have connotations of mystery and leaves the viewer wanting more.
 

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