Logo Production

Before creating a logo for my trailer our group needed a name. We began looking at the sports we love and considering words with connotations of aspects of those sports. We later used the concept of naming ourselves after animals to signify power of some sort. Finally we agreed on the name Arrow Fish. It has connotations of power, hunting and precision. It directly links to kayaking in rivers and is easy to pronounce and spell, so internet users can easily search for us!

Arrows tend to have a sharp spike of soem kind on the end - I decided to sue this concept when creating the logo. The font is bold and completely contrasts from the background to help it stand out.
Here is the first draft:

As the logo will be placed in the video I later decided to add some video effects - whilst my screen-grab is not particularly clear, the video effect gives a refraction effect, as if water has landed on the camera lens. These water particles are moving from right-to-left.

I later decided to give the logo a darker tone to create more suspense and fit in better with the intended, intense atmosphere of the trailer. Using a black/dark maroon tint creates a powerful impression of the logo and implies tension. I have also changed the water refraction effect to a less colourful style - this time the water droplets appear greyish and do not move.