Roughly half of the audience found their favourite film of this genre was the same as their favourite trailer of this genre; this may be due to how trailers can be tailored to different audiences as a film will barely change between where it is shown.
Here is an example of a North-American adaption of the British film, Touching the void.
We can clearly see from the voiceover alone that these two trailers are remarkably different. The second trailer, bespoke for a British audience, is true to the film in its documentary format but North-American version makes the most of all action elements of the film to help fit a stereotypical American audience. As well as this, the British will typically be more interested in the fine details of the characters as opposed to the action as the real characters from the actual event are British. Despite this, my target audience all agreed that a fast-paced trailer with suspense is extremely effective.
Almost everyone in target audience agree that characters who are of similar age to them are more relatable and make the trailer more engaging. Through point of view shots and featuring the cameramen in the film the audience felt they were involved in the adventure; an effect I will definitely use.
The target audience also prefer narratives to be presented in either a subtle way or simply not revealing much of the story in the trailer.
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