Here are some points about how film trailers that do not feature voiceovers convey information:
-Text & titles for producer names, release dates, etc.
-Always at end, largbe 'block' of centered, symmetrical text displayed showcasing important production team, cast, etc. Tends to only be present in adult-aimed films as it bares connotations of professionalism and perfection
-Narrative conveyed through imagery; clips cleverly and often non-chronologically presented to help build narrative in a clear way or to build suspense, often with a sense of enigma
-Music: Popular music may appeal to particular audiences, certain music has different effects, e.g. instruments used, their connotations, the tempo of the music, its pitch, may even be contrapuntal (such as Batman: The Dark Night Rises trailers)
-Signifiers such as mise-en-scene, non-diegetic sounds, etc.
-The presence of particular actors, their connotations, how popular they are, the expectations of them as a character, etc.
-Sometimes characters are shown in a clip and the frame is frozen, along side a caption of the character's name
As we can see some of these concepts require a fairly in-depth level of thought or simply more knowledge to relate to than young children may have. This is why many films trailers aimed at children use voiceovers. Another contributing factor is the amount, and the pace of text in more adult-orientated trailers. Children may not be able to read the text fast enough, may not bare the knowledge to identify the actors and may even wish to avoid reading in general as they may associate it with difficult learning, stressful experiences at school, etc.
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