Evaluation 2

2.'How effective is the combination of your main product and ancillary texts?

Here are copies of my final media pieces for reference:



Link to film trailer

My main product, the film trailer, and my two ancillary tasks, the magazine cover and poster, work in conjunction with each other to entice audiences to watch the film. It is crucial that all texts have similarities in order to allow the audience to recognise the film when seeing different texts.

Characters are recognisable across all mediums of advertising. This may sound obvious, but it is very effective to have the same character/characters featured across all the texts. The main character, Jack, can be seen at the front of the poster and as the sole character in the magazine cover. It is important for the characters to be recognisable as the characters may be followed by fans from other media such as other films, Twitter, etc. All character names are displayed of the poster and trailer.
Another effective but common practice is to display the title on all mediums of advertising - this way the entire event/film will be memorised by simply recalling a few words: "Aim For Eddie".

As a result of me using the same fonts and colour schemes throughout my project, all advertising media I produced can be easily associated and the film itself more easily recognised. The fonts and colour scheme were chosen as they suit the genre (discussed in previous posts) so by not deviating from this style I have ensured my media texts are as effective as possible. For extra recognition the logo is displayed on both the poster and film trailer.

All my work captures the sense of achievement mountaineers get when being successful in their activity. The magazine cover shows Jack celebrating at the top of a climb, the poster has our whole group at the top of a pinnacle and the trailer is full of clips showing us reaching destinations and achieving goals. This feeling of achievement is very relatable and is an integral hook for the audience. This feeling is mostly shown through the clear facial and body language seen in all three media texts.

My ancillary tasks combined help advertise the trailer as well as the film itself - fortunately this increases the likelehood of the trailer, my most powerful form of advertising, being watched.
All of my texts are subtle in narrative and do not reveal too much about the story - this ensures the audiences are left wanting more and almost feel obliged to watch the feature length film.

 The sense of achievement is a concept that acts as a hook in my trailer, as well as in my other products, to engage my target audience with the powerful feeling of accomplishment. Here is a screen-grab from my trailer showing Mike using a celebratory gesture with his hand and face. In my poster and the magazine cover gestures are also used to show this.

 The sense of achievement can also be felt in this screen grab where our entire group has finished climbing the pinnacle on the right and we can be seen cheering. This extreme long-shot also exposes the vulnerability of man in nature, further emphasising the achievement.

 Engulfed in this hostile high-grade river, Mike is surrounded by an aggressive environment which he must control. The outcrop of overhanging rock in the magazine cover is exhilarating for any keen climber and the poster links to this concept due to its enormous backdrop that surrounds the subject.

 Stunning environments where the subject (ie the character) appears diminutive are seen in all three products.